Union Communications (“Union Comm”), a leading policy advocacy and communications agency, delivered an insightful presentation on "Gender Equality in Marketing: Responsibility and Opportunity" to member companies of the United Nations Global Compact’s (UNGC, https://unglobalcompact.org/) Gender Target Equality Accelerator program in China, on 20 September 2024.
The presentation emphasized the critical role that marketing plays in promoting gender equality and how businesses can leverage this commitment to enhance their brand reputation and sales opportunities. Union Comm introduced an innovative and systematic approach to integrating gender equality into three key pillars - company strategies, marketing initiatives, and brand positioning.
Sam Han, partner at Union Comm and the speaker, stated, "Integrating gender equality into marketing is not just a moral imperative; it’s a strategic advantage that can lead to increased brand loyalty and market share. Our goal is to empower companies to take actionable steps towards achieving gender equality in all aspects of their operations."
Union Comm’s methodology centers on transforming gender equality from a corporate social responsibility initiative into a core business driver. By aligning gender equality with business goals, companies can unlock new market opportunities, engage diverse consumers, and foster a more inclusive corporate culture.
As a member of UNGC, Union Comm remains committed to supporting UN’s mission of fostering a more inclusive and sustainable global economy. The firm’s participation in the Gender Target Equality Accelerator program reflects its dedication to driving positive change within the business community.
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