Union Communications (“Union Comm”), a leading public relations agency, successfully conducted the 2024 NIQ GfK Taiwan Intelligence Summit in Taipei on 14 Aug, showcasing its expertise in strategic event management and media communications.
NIQ GfK, the client, is the largest consumer intelligence provider in the world, following its strategic combination in 2023. The summit attracted over 300 top-tier experts and industry leaders from the fast-moving consumer goods (FMCG) and technology & durable (T&D) industries. Participants engaged in insightful discussions about the latest consumer intelligence trends and the transformative impact of digital technologies on the retail sector in Taiwan.
“Our team excelled in strategic event planning and execution, and media communications, ensuring that the summit not only met but exceeded expectations in terms of participant engagement and content delivery," said Sam Han, partner at Union Comm.
Union Comm's approach to media communications was noted for its precision and effectiveness, leveraging robust communication strategies to enhance event visibility and impact across Taiwan. This included content development from scratch and a comprehensive press campaign (Media Coverage Sample) that kept the audience informed and engaged throughout the summit.
The summit also served as a showcase for Union Comm’s capabilities in handling high-profile, tech-centric corporate events, reinforcing the company’s position as a leader in strategic event planning and execution, and media communications.
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